Marketing Tips

What can I do to receive maximum exposure from the show? And how can I help to increase my sales?

Follow our tips below for marketing success at the exhibition.

Have plenty of literature available: price lists, demo discs etc.
Designing and dressing your stand is so important, it’s your shop window for two days and first impression is always the most memorable.
Don’t be shy to speak to the visitors - they are your key audience for a short period only and don’t forget they have taken their valuable time to attend and are here to enquire and of course hopefully order!
If you have a service and no products to display an idea is to offer a complimentary drink, tablet etc or work with existing exhibitors for displays.
Pre-organise a promotion evening inviting interested visitors.Have a competition to collate a database.
Take note of serious leads and don’t forget to follow-up after the event.
Interact with the exhibition – ask about further promotions within the event i.e. programme advertising, sponsor, Seminar advertising, demonstrations, displays, features, sponsorship logo.
Exclusive opportuniteis for media promotional campaigns, by donating a product/service for further media advertising....
Choosing the correct size of stand to meet your budget, product/service and deliver the image you wish to portray is also very important.